Major Online Casinos Survey Planned news article titled Major Online Casinos Survey Planned

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News > Archive > 2006 > July > Major Online Casinos Survey Planned
4 Jul 2006

As the online casinos industry grows, the online gambling industry is anxious to see what players think of the online casinos they play at, how the industry is performing, and what might be done to increase consumer confidence in the future. The player protections and standards authority for online gambling, known as the eCommerce and Online Gaming Regulation and Assurance board, or eCOGRA, is sponsoring the survey.

Researchers aim to capture the opinions of 20,000 players through a quantitative internet based survey, supplemented by qualitative focus groups in six of the industry's major markets. Over 200 players in the US, UK, Japan, Canada, Germany and Sweden will be asked for their opinions in the qualitative exercise, in what is believed to be the first attempt to empower the player community and put figures on anecdotal feedback about their concerns and priorities for the industry.

Leading gambling research teams from the University of Las Vegas and Nottingham Trent University start work on the research immediately with the resulting 'eCOGRA Global Gambler Report' launching in January 2007. It will provide the most comprehensive insight into player's attitudes globally, with a focus on what constitutes fair gaming, perceptions of operator conduct, including customer service standards and will canvas opinions on what further player protection measures can be put in place.
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